New “watermark” system scours the net for infringement, notifies owners

According a patent filing at the US Patent and Trademark Office, Digimarc's "Method for monitoring internet dissemination of image, video and/or audio files" is a monitoring service that scans the Internet, consuming content as it goes. The system downloads audio, video and images, and then scans them for watermarks. If it finds a watermark it recognizes, the system then contacts that mark's registered owner and informs them of the discovery.Digimark announced their successful patent application this month, but the patent has been a long time coming. It was first filed in November of 1998, long before the YouTubes and MySpaces of the world existed. Now Digimarc is promoting the monitoring system as the cure to what ails these social networking sites. According to Bruce Davis, Digimarc chairman and CEO, the system could help build "viable business models" in an arena rife with "disruptive changes in entertainment distribution and consumption."

New "watermark" system scours the net for infringement, notifies owners

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